The Brand

About FEARLESS KID.

FEARLESS KID. is an Amsterdam based designer brand founded by Deveney April a mother and creative who transformed her passion into timeless fashion. The brand exists to empower the next generation through clothing that is both expressive and intentional.

Launched in 2023 from a small home studio, FEARLESS KID. has grown into a statement label that blends style, purpose, and empowerment. Each piece is thoughtfully designed to inspire confidence and encourage self-expression in kids who dare to stand out.

This is FEARLESS KID.

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Our Mission

To inspire confidence and creativity through bold, empowering fashion. Made for those who dare to stand out, express themselves, and live fearlessly.

 

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Our Values

Empowerment – Fashion that uplifts and inspires.

Creativity – Bold design with purpose.

Quality – Premium, timeless, and lasting.

Authenticity – Unapologetically true to our creative voice.

FEARLESS KID. – Made to stand out and own it.

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Meet the Designer

Hi, I’m Deveney April, founder and designer of FEARLESS KID.

I created this brand for children to express who they truly are boldly, fearlessly, and unapologetically.

Each piece I design is driven by purpose, intention, and creativity.

My goal is to blend empowering messages with timeless, elevated design. Creating fashion that makes people feel strong, seen, and confident.

I’m proud to share my vision with you and even more proud to see it worn with confidence.

– With love, Deveney