The Brand

 

FEARLESS KID. is an Amsterdam-based kidswear brand rooted in bold expression and refined simplicity.

The brand exists to empower the next generation through intentional design and timeless style.

Launched in 2023, FEARLESS KID. stands for confidence, individuality, and fearless self-expression. Every piece reflects a commitment to creativity, purpose, and a strong sense of identity.

This is FEARLESS KID.

⸻

Our Mission

To inspire confidence and creativity through bold, empowering fashion.

Made for those who dare to stand out, express themselves, and live fearlessly.

⸻

Our Values

Empowerment – Fashion that uplifts and inspires.

Creativity – Bold design with purpose.

Quality – Premium, timeless, and made to last.

Authenticity – Unapologetically true to our creative voice.

FEARLESS KID. – Made to stand out and own it.

⸻

Meet the Designer

Hi, I’m Deveney April, founder and designer of FEARLESS KID.

I created this brand for children to express who they truly are, boldly, fearlessly and unapologetically.

Each piece I design is driven by purpose, intention and creativity.

My goal is to blend empowering messages with timeless, elevated design. Creating fashion that makes children feel strong, seen and confident in who they are.

I’m proud to share my vision with you, and even more proud to see it worn with confidence.

With appreciation,

Deveney April